Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the search results.  In general, the higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.  90% of the people searching for products and services on the internet each day will click on a link that appears on the first page of the search results.  Getting your business on that first page is what we do!  PCOcentral employs a team of SEO experts that will get your site to where it can generate the kind of traffic that will help turn any browsing customer into a paying one. 

Our search engine optimization services are effective because of years of research and experience and they remain effective by our commitment to staying ahead of the constant changes of the search engines.  Our SEO strategies include several key components. 

They are:

• Keyword Research
• Competitive Analysis
• Link Building
• Website Optimization Services & Content Development/Copywriting
• Online Public Relations & Press Release Optimizations
• Local Search Optimization
• Online Video SEO
• Web Marketing Analytics
• Reporting & KPIs

Keyword Research

The best search engine marketing services always start with identifying the keywords that your customers use when searching for your product. This is one of the most important steps in the optimization process.  Our team can help you identify the best possible keywords based on the search rate and the significance to your website.  You have to be able to reach the right audience to generate a high return on your marketing investment.

Competitive Analysis

The World Wide Web is one of the most competitive marketplaces.  You are not the only business of your type and the others out there are trying to get your keywords, competing with you to reach your potential customers.  PCOcentral’s team of trained SEO specialists will research and analyze your competitions strengths and weaknesses to try to find opportunities that will put you in a competitive advantage.  We will not only help you reach the first page of search results, we will help you stay there.

Link Building

One of the most important factors in determining how well a website will rank in the search engines is how that site is linked to other websites.  Building relevant links is a complex process that involves attracting valuable and pertinent links to help build your rankings.  We will work for you to build your business a complete link file that includes many different kinds of links to give you the best possible opportunities to compete.

Website Optimization Services and Content Development/Copywriting

Search engines catalog new and original content frequently.  Good web content will help you increase your search engine ranking, which in turn will convert more visiting customers to actual paying ones.  There is a lot of SEO value to optimizing your site’s content and our writers will help you do just that.  We will create for you original and professional website content that will bring an understandable and “optimized” message to the search engines and your customers.

Online Public Relations and Press Release Optimization

Online public relations campaigns are fast, cost effective ways to reach thousands of people in your market with newsworthy information.  Online press releases add SEO and optimization benefits for your website by routing traffic and links back to your site.  If you have an important announcement to make, let PCOcentral post it online and let our SEO and PR services work for you.

Local Search Optimization

Local search optimization is the process of increasing the amount of visitors to a website by ranking high for specific keyword phrases in search engines, plus the addition of geographical keywords in the search phrase such as city, states, street addresses and zip codes.  This type of search is often used by customers searching for a product or service in their specific area.  PCOcentral can help you optimize your local listing for specific geographical searches with maps, directions and important contact information.  When customers find businesses that are close to them, it is found that a higher percentage of those customers will purchase goods and services locally keeping the revenue and tax dollars in their backyards.

Video SEO (YouTube)

Search engines can provide video results on related keyword searches.  This modern search engine optimization can help build your rankings and drive more traffic to your website.  PCOcentral can help you develop and maintain a multimedia campaign that includes videos, that will complement your current SEO strategies and help you reach a broader audience.

Web Market Analytics

Analytics is the process of making realistic decisions based on existing data.  PCOcentral will closely and regularly analyze your search market campaigns and offer recommendations and consultation on how to take advantage of the data we have collected.  We will look at important metrics and data related to your site’s visitors to determine what keywords and search engines are bringing the most traffic to your website and what changes, if any, should be made to increase traffic if it is low.

Reporting/KPIs

As a client of PCOcentral, you will be provided with a detailed account of your website’s important performance indicators.  This will allow you to see improvements made to your site from our efforts to help you.  We believe being completely accountable to our clients is the best customer service practice.